Amancio Ortega - Who Changed the industry of the fashion.
Have you ever heard about any one of the brands : Zara or Pull & Berar or Bershka or Massimao Dutti or stradivarius any of them. These all brand own by 1 company and the name is Inditex, which own and founded by AMANCIO ORTEGA.
Today we, are going to know how he build this brand and make company profitable in the
business's corporate world, you will also know about his life story and other facts
regarding to the company. Which force us to know how and through which strategy, these brands
become popular among the latest design, style lover people around the world.
His full name is Amancio Ortega Gaona and was born on March 28th, 1936, in the village of
Spain, where he lived with his parents and siblings, his father worked at local railway
station and his mother was housewife. They were not rich at that time, sometime his mother
lend to the goods from the shopkeeper for the food, but one day she got rejected and
criticized by the shopkeeper and he was also there and show that whole incident,and also they
did not eat nothing in that night which effect his soul, heart and mentality fully and
decided to support the family. Due to the poverty he left his study at the age of 14 and
started to work as delievery person in GALA company, who work as the shirt maker.
Later he learned to use the sweing machine and work on that, slowly-slowly he learned other
works of the shirt making and become senior manager.
He was the creative person from the early stage of life, during the learning stage, he make
baby wear and night gown from waste clothes and sell to the locals and this idea turn his
life from normal life to business life.
During the selling to the clothes and work as senior manager, he got married with Rosalia in
1966.
After selling these clothes and its success, he got high demand which force him to start company in 1972 with his brother Antonio Ortega and sister Josepah Ortega, but they were got trouble to sell, so they decided to hire salesperson. After hiring to the saleswoman named Rosalia, who later become his wife in future. For the expansion of the company he took 2000 Pesetas loan from the Bank of Bilbao and start to sell gown and also do the work for others as a contractor. After starting his first company and work day and night to start his FIRST own retail store in 1975, and they selected the name which was Zirba, his and his wife's favourite movie, but after they changed their name and replaced with the ZARA.
After the International expansion, the ZARA become the biggest fashion brand in the world. So, after the company become international fashion brand in premium segment, so the company changed its strategy.
Now, let's know what are their strategy in the fashion industry :- -- Limited stocks production -- Stock change after every 15 days -- Fast Fashion strategy
There is also fun fact regarding to the fashion lover of the clothes, whoever either go or buy once from ZARA and buy oftenly or continously that person averagely go the ZARA showroom 17 times a year.
After making brand popular at the international level, but the biggest expansion for ZARA, was the ASIA, to make it more bigger and valuable.
After building to the fashion industry he avoid to face the media and mostly stay out from the lights of the trends.
To know more about people who build the companies or other things... then share to this blog and make sure you learn something from these stories to make your life better and valuable, where you help others and promote something, that you actually observer that people around you need to that.
