Unit -2 Lesson -1 Online Business Transactions Rationale of Transacting Online Notes
E-COMMERCE Unit -2. Lesson -1 Online Business Transactions Rationale of Transacting Online Online Business Transactions Rationale of transacting online E-commerce is an internet initiative which transforms business relationship. There are various models of e-commerce, which are being proposed to establish an electronic link between the business and consumers. These models have brought business and consumer closer to each other & transformed the way of conducting the business. Business to Consumer commerce (B2C) provides direct sale between supplier and consumer. B2C involves what is known as electronic retailing or e-tailing. Electronic storefront refers to a single company web site where products and services are sold. Customers can browse online catalogs or electronic storefronts when it best suits them. E-commerce applications in various industries (banking, insurance, payment of utility bills and others) Advantage of Internet auctions: Bidders can stay at the home or off